Companies can leverage Fulcrum Logic's solution expertise with the latest technologies to develop solutions that will reduce the time to market for new drugs, develop marketing strategies, and manage the sales and marketing campaigns more efficiently.

At each stage of the process (discovery, clinical, manufacturing, sales and marketing) information technology is a critical success factor.

Discovery
The World Wide Web was originally conceived as a mechanism for scientists to collaborate their research findings with other scientists around the world. Search Engine technology enables researchers to search the web more efficiently and effectively.

Clinical Trials
There are significant opportunities for companies to reduce costs by using electronic data capture of clinical trials and using content management software to submit data electronically to regulatory authorities.

Manufacturing
E-Supply Chain Management makes it possible to manage the entire supply chain from inbound logistics to outbound shipments.

E-Procurement makes it possible for companies to manage costs by web enabled enterprise purchasing of worldwide contracts.

Companies can web enable content management technology to access GMP documentation at a central facility via a 'thin' client.

Marketing and Sales
Companies can use CRM technology to manage the information flow from the sales force to doctors and other health care professionals.
E-Commerce offers the possibilities for doctors and patients to order drugs online.
E-Learning can be used to train the sales force, educate doctors and patients on a synchronized or asynchronized basis.

Enterprise Application
E-Enterprise Applications allow managers to access knowledge management, data warehouse and ERP systems 24 hours a day 7 days a week around the globe.

Fulcrum Logic's framework approach can result in a rapid implementation of portals and content/ knowledge information solution at each stage of the process. Companies can integrate new technologies such as wireless streaming and web services with their legacy systems to further improve efficiencies and sharing of information.